Privacy & Cookie Policy

Ellealexander Fashion, Station Road, Earls Barton, Northampton, NN6 0NT

Data Protection Officer: Beth Behan, [email protected]

Ellealexander Fashion values your privacy and is committed to transparency regarding how we collect, use, and protect your personal data in line with our data protection obligations.

This Privacy Notice explains how we collect, process, and store your personal information and outlines your rights regarding your personal data.

If you have any questions or need more information about this Privacy Notice or how to exercise your rights, please contact us at [email protected].

What personal data do we collect?

The personal data we may collect includes:

  • Your name and work details, including your address, telephone number, and email address.

We collect personal data when you:

  • Contact us via phone, email, or writing.
  • Request information about our products or services via phone, email, or our website.
  • Enter into a contract to receive our products or services.
  • Set up an account with us.
  • Sign up through our website to access downloadable content.
  • Subscribe to receive communications from us.
  • Complete a customer satisfaction survey.

Additionally, we may automatically collect information when you visit our website, such as traffic data, location data, weblogs, and other communication data. Technical details such as your IP address, operating system, and browser type may also be collected.

How do we use your personal data?

We process your personal information for legitimate business purposes, including:

  • Providing products or services to you.
  • Fulfilling contractual obligations.
  • Communicating with you about products or services.
  • Setting up accounts and invoicing.
  • Sending industry information, newsletters, offers, and promotions that may interest you.
  • Managing complaints, issues, or disputes.
  • Analyzing marketing and website data to improve our offerings.
  • Requesting feedback on products or services.

You have the right to object to the processing of your personal data based on legitimate interest, as outlined in the “Your Rights” section of this document.

You also have the right to change your communication preferences or unsubscribe from our marketing messages at any time. Each communication we send will provide you with the option to opt-out or select the specific products or services you are interested in.

Who do we share your personal data with?

Your personal data is accessible only to those with a genuine business need. In some cases, we may share your personal data with trusted third parties to fulfill our obligations, such as:

  • Consultants or trainers who assist in providing our products or services.
  • Trading partners for quotations or product delivery.
  • IT and CRM support service providers who maintain our systems.

Additionally, the following companies may collect personal information when you interact with our website for purposes like personalizing ads and analyzing website engagement. For more information, visit:

Any third party processing your personal data on our behalf is required to follow strict confidentiality and security guidelines.

Where do we store your personal data?

We are committed to safeguarding your personal data. All information is securely stored on our servers and is only accessed by our employees as necessary. While we take every precaution to protect your data, the transmission of information via the internet cannot be completely secure. Any transmission is at your own risk. Once we receive your data, we implement strict security procedures to prevent unauthorized access.

How long will we keep your personal data?

If we have identified a legitimate business interest, we will securely store your personal data indefinitely to keep you informed about products or services that may interest you. You may update your preferences or unsubscribe from communications at any time by contacting [email protected].

Your rights

You have several rights regarding our use of your personal data, including the right to:

  • Access and obtain a copy of your personal data.
  • Request correction of inaccurate or incomplete data.
  • Request deletion or cessation of data processing where it is no longer necessary.
  • Object to processing based on legitimate interest.
  • Request a pause in data processing if the accuracy of data is disputed or if you contest the legitimate grounds for processing.

To exercise any of these rights, please contact [email protected]. If you believe your data protection rights have been violated, you can file a complaint with the Information Commissioner.